Digital Marketing & Analytics Manager

Are you are seeking a position where you can make a difference? Are you ready to take the next step in your digital marketing career? The Franklin Institute is seeking resourceful, multifaceted candidates for a critical role that contributes directly to earned revenue and to the museum’s reputation. 

Founded in 1824, in honor of America’s first scientist, Benjamin Franklin, The Franklin Institute is the most-visited museum in Pennsylvania, reaching more than 1 million people each year. We believe that science and technology have the potential to solve some of the most critical issues of our time, improve our lives, and inspire curiosity about the world around us.

Primary Duties and Responsibilities: 

  • The Digital Marketing and Analytics Manager will develop and execute digital marketing plans, including paid and organic social media on all TFI channels and paid searches.
  • Develop and execute a dual social media strategy that drives exhibit/event revenue and positions the Institute as a leader in online science communication.
  • Write paid social media copy, coordinating campaigns with media agency partner.
  • Write, edit, publish and optimize organic social media content that builds meaningful connections with our audience and elicits results across all TFI platforms including but not limited to: Facebook, Twitter, Instagram, YouTube, Google My Business, LinkedIn, etc.
  • Work with Director of Digital Editorial and TFI scientists to build and execute a science information content strategy through internal brainstorming, competitive research, platform determination, and audience identification with the primary goal of audience growth and creative differentiation in the online science communication space.
  • Manage digital advertising campaigns with communications agency partner, and SEO consultant and Google Grant execution.
  • The Digital Marketing and Analytics Manager will work closely with the Assistant Director of Marketing and Senior Digital Producer to optimize website content to help visitor experience, improve conversions, and increase SEO.
  • Oversee Google Business pages and brand management of 3rd party review/referral sites. Maintain and report regular actionable statistics and analytics.
  • The Digital Marketing and Analytics Manager will also post/stream live from evening and weekend museum events, as needed.

Minimum Qualifications: 

  • Bachelors in Marketing or related field with a minimum of four (4) years of digital marketing experience.
  • Excellent creative writing and communication skills.
  • Strong project management and organization skills with an attention for detail.
  • Experience in the cultural arts, themed entertainment, sports or attractions preferred.
  • In-depth knowledge of social platforms and campaign optimization is a must. Experience implementing and managing cross platform tracking pixels (e.g., Facebook pixels) with the ability to troubleshoot technical issues.
  • Interest in exploring use of new platforms in a creative way including live streaming, video sharing, microblogging, podcasts, online contests and challenges, etc.
  • Well-versed in Google Analytics and Google Tag Manager, with experience creating and implementing conversion funnels (goals, e-commerce, multi-channel).
  • Experience with business intelligence systems (e.g. Tableau, GoodData, etc.) and proficiency in Microsoft Office and CRM platforms is preferred.

Employment Status:

Full-time, 37.5 hours per week. Evening and weekend hours may be required.

  • Working at The Franklin Institute

    Advance your career by working at The Franklin Institute! Applications from candidates at all levels of training, experience, and education are accepted for positions in administrative, curatorial, security, trade, and professional areas. The Franklin Institute is an Equal Opportunity Employer.

    Cover letters and resumes can be submitted to our Human Resources Department in a variety of ways:

    Email: employment@fi.edu (Please indicate the position for which you are applying in the subject line.)

    Postal Mail:
    The Franklin Institute
    ATTN: Human Resources Department
    222 North 20th Street
    Philadelphia, PA 19103

    Fax: 215.448.1121

    Delivery: 20th Street Business Entrance or Bartol Atrium Security Desk