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Testimonial or Endorsement
you ever purchased an item that you really liked? Did you like
it enough to write a letter to let the company know how much
you liked it and why? Perhaps you have read or heard something
a famous person has said about a product. When products are
being marketed there are many ways that are used to get the
buyer's attention. One way that Fred Frick tried to let
potential customers know about his clock was by providing them
with testimonials of satisfied customers.
learn what writing a testimonial means.
consider the purposes of writing testimonials.
use descriptive writing to write a testimonial.
have the opportunity to learn more about persuasive
writing and product marketing.
written for the Frick Electric Program Clock. It might be good
to print out copies for the class to refer to during
discussion and group work.
qualities of the clock were mentioned most often?
reading these testimonials convince you to purchase this
type of clock if you had needed one for your school?
would an inventor want to gather and publish testimonials
about their invention from those using it?
reading the testimonials, how do you think Fred Frick was
able to get some of the testimonials written?
are testimonials and endorsements? How are they alike?
some of the ways that advertisers try to convince us to
purchase their products. Make a list of these for the students
to refer to during their writing activities.
a testimonial of your own for the Frick Clock. Read the information
page about the clock, find out about the different Grades
and classes of the Frick clock and view the slide
show to get more information. See what different qualities
and features you could praise so that your letter might
convince a school or business to purchase a Frick Electric
students to write a testimonial for something they have bought
or used. You might direct them to begin by making a list of
what they liked about the item. Be sure to direct them to
mention at least 3 qualities that impressed them and to
include why others might also like this item. Encourage the
use of descriptive and persuasive writing.
students read their testimonials to a small group. See if
others can think of additional characteristics which would
make the testimonial more convincing.
the group think about products they see advertised on TV or in
print ads. What makes these products seem to be appealing?
What techniques do advertisers use to try to convince us to
purchase their products?
might like to try to produce an ad for their item using some
of the persuasive techniques discussed.
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Carla Schutte, Mike
Lipinski, Susan Silverman
Gail Watson, Tammy
© March 2000